The Mac & Cheese Affair Privacy Policy

We believe you should always know what data we collect from you and how we use it, and that you should have meaningful control over both. We want to empower you to make the best decisions about the information that you share with us.

That’s the basic purpose of this Privacy Policy.

You should read this policy in full, but here are a few key things we hope you take away from it:

  • When you use The Mac & Cheese Affair, even if you’re just looking at our website, we receive some personal information from you like the type of device you’re using and your IP address. You can choose to share additional information with us like your email address, phone number, address, and payment information. We use this information for providing you the best possible shopping experience and participating in our XXXX.

  • We give you control to limit the data we collect from you and how we use it, by contacting our Box Office.

  • If you have questions about this policy, how we collect or process your personal data, or anything else related to our privacy practices, we want to hear from you. You can contact us at any time.


Information You Share With Us

We require certain information to provide our services to you. For example, you must have purchased one of our XXXX in order to call one of our phone numbers on The Mac & Cheese Affair. When you choose to share the information below with us, we collect and use it to operate our services.


Basic Account Information

You don’t have to create an account to use some of our service features, such as browsing our website and viewing product-related recipes. If you do choose to purchase our XXXX, you must provide us with some personal data so that we can provide our services to you. This includes a display name, an email address, phone number, and shipping address.


Contact Information

We use your contact information, such as your email address and phone number, to authenticate your account and keep it - and our services - secure, and to help prevent spam, fraud, and abuse. We also use contact information to enable certain account features, and to send you information about our services. If you provide us with your phone number, you agree to receive text messages and phone calls from The Mac & Cheese Affair to that number as your country’s laws allow. We use your shipping address, to determine the timezone of your purchased scheduled performance, and to deliver the products you ordered.

If you email us, we will keep the content of your message, your email address, and your contact information to respond to your request.


Payment Information

You may provide us with payment information, including your credit or debit card number, card expiration date, CVV code, and billing address, in order to process your purchase.


Additional Information We Receive About You

We receive certain information when you use our services or other websites or send and receive phone calls to one of our story-activated phone numbers. Like the information you share with us, we use the data below to operate our services.


Location Information

We require information about your current location while shopping, which we get from signals such as your IP address or device settings, to securely and reliably set up and maintain your account and to provide our services to you. We may collect, use, and store additional information about your location to schedule your performance of our XXXX in your local timezone.



In order to operate our services, we keep track of how you interact with links across our services. This includes links in emails we send you and links in text messages that appear as part of your purchase of our XXXX. If you click on an external link on our services, that website operator might figure out that you came from The Mac & Cheese Affair, along with other information associated with the link you clicked such as characteristics of the audience it was intended to reach. They may also collect other personal data from you, such as cookie identifiers or your IP address.



A cookie is a small piece of data that is stored on your computer or mobile device. Like many websites, we use cookies and similar technologies, such as pixels, local storage, and software development kits (“SDKs”), to collect additional website usage data and to operate our services. For the purposes of this policy we will refer to all of these technologies as “cookies.” Cookies are not required for many parts of our services such as browsing our website and looking at product-related recipes. However, in those cases, the cookies are not stored in a personally identifiable way; that is to say no unique identifier is in the cookies. Although most web browsers automatically accept cookies, many browsers’ settings can be set to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, some of our services, including our cart and checkout for purchasing your performance of our XXXX may not function properly if you disable cookies. Please note: The Mac & Cheese Affair websites do not respond to Do Not Track signals because we do not track our users over time and across third-party websites to provide targeted advertising.


Log Data

We receive information when you view content on or otherwise interact with our services, which we refer to as “Log Data,” even if you have not purchased a product. For example, when you visit our websites, interact with our email notifications, or answer one of our automated phone calls, we may receive information about you. This Log Data includes information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device information (including device and application IDs), and cookie information. We also receive Log Data when you click on, view, or interact with links on our services. We use Log Data to operate our services and ensure their secure, reliable, and robust performance. For example, we use Log Data to protect the security of accounts and to determine what product options are popular on our services. We also use this data to improve the content we show you, including ads and to improve the effectiveness of our own marketing.


Information We Share and Disclose

The Mac & Cheese Affair is designed to provide you with quality XXXX, not to share your information with advertisers or other third parties. In the limited circumstances where we disclose your private personal data, we do so because it’s important for operating our services, or because it’s required by law.


Service Providers

We engage service providers to perform functions and provide services for us in the United States, and other countries. For example, we use a variety of third-party services to help operate our services, such as hosting our various websites and automated systems, and to help us understand the use of our services, such as Google Analytics. We may share your private personal data with such service providers subject to obligations consistent with this Privacy Policy and any other appropriate confidentiality and security measures, and on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions, and we’ll remain responsible for their handling of your information per our instructions (service providers may use other non-personal data for their own benefit). We share your payment information with payment services providers to process payments; prevent, detect, and investigate fraud or other prohibited activities; facilitate dispute resolution such as chargebacks or refunds; and for other purposes associated with the acceptance of credit and debit cards.


Law, Harm, and the Public Interest

Notwithstanding anything to the contrary in this Privacy Policy, we may preserve, use, share, or disclose your personal data or other safety data if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to protect the safety or integrity of our platform, including to help prevent spam, abuse, or malicious actors on our services; to address fraud, security, or technical issues; or to protect our rights or property or the rights or property of those who use our services. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your personal data.


Affiliates and Change of Ownership

In the event that we are involved in a bankruptcy, merger, acquisition, reorganization, or sale of assets, your personal data may be sold or transferred as part of that transaction. This Privacy Policy will apply to your personal data as transferred to the new entity. We may also disclose personal data about you to our corporate affiliates in order to help operate our services and our affiliates’ services.


Managing Your Personal Information With Us

You control the personal data you share with us. You can access or rectify this data at any time. We also provide you tools to object, restrict, or withdraw consent where applicable for the use of data you have provided to The Mac & Cheese Affair. And provide easy ways for you to contact us. Please note, to help protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with deletion, portability, or other related requests.


Accessing or Rectifying Your Personal Data

To submit a request related to access, modification or deletion of your information, by contacting our Box Office or you may also contact us as specified in the How To Contact Us section of our Privacy Policy (Additional Information or Assistance). Please note that if you send us a request relating to your personal information, we have to make sure that it is you before we can respond. In order to do so, we may ask to see documentation verifying your identity, which we will discard after verification.



We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law. And, we keep Log Data for a maximum of 18 months.


Object, Restrict, or Withdraw Consent

You may exercise certain controls and choices regarding our collection, use and sharing of your information, by contacting our Box Office, following instructions provided in communications sent to you, or by using your device or other available settings (for example, by re-setting your device’s advertising identifier and/or opting out of interest based ads). If you provide us with your phone number, you may opt out of receiving text messages at any time by texting “STOP” to our text messages. To submit a request related to privacy settings or other account features, you may also contact us as specified in the How To Contact Us section of our Privacy Policy (Additional Information or Assistance).


Additional Information or Assistance

Thoughts or questions about this Privacy Policy? Please let us know by contacting us here or writing to us at the appropriate address below.

If you live in the United States or any other country, the data controller responsible for your personal data is Ninety Nine Brands IP Holder, LLC with an address of:

Ninety Nine Brands IP Holder, LLC
Attn: Privacy Policy Inquiry
90 State Street
Suite 700 Office 40
Albany, NY 12207

If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner.


Children and Our Services

Our services are not directed to children, and you may not use our services if you are under the age of 13. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. If you are under 18, you may use The Mac & Cheese Affair's services only with the involvement of a parent or guardian. You must also be old enough to consent to the processing of your personal data in your country (in some countries we may allow your parent or guardian to do so on your behalf).


Our Global Operations and Privacy Shield

To bring you our services, we operate from the United States. Where the laws of your country allow you to do so, you authorize us to transfer, store, and use your data in the United States, and any other country where we operate. In some of the countries to which we transfer personal data, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those of your country.


Changes to This Privacy Policy

We may revise this Privacy Policy from time to time, to accommodate new technologies, industry practices, regulatory requirements or for other purposes. The most current version of the policy will govern our processing of your personal data and will always be If we make a change to this policy that, in our sole discretion, is material, we will update the text of this page and provide notice to you by writing "(Updated)" in red next to the link to this page (in the footer) for a period of at least 30 days, or by sending an email to the email address associated with your purchase. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.